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Digital Branding & Digital Marketing







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STRATEGIZE
Ensure that the rationale, objectives, and scope of the program is appropriate and tailored to the customer. Elements of this step include :
  • Understanding stakeholders
  • Setting priorities
  • Establishing governance
  • Committing resources
DEVELOP
Continue to stabilize and grow the program. Elements of this step include :
  • Solidifying collaboration
  • Rationalizing tools
  • Ensuring accountability

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