DIGITAL MARKETING TRENDS OF 2018 Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer. 1. VIDEO MARKETING: The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging. 2. INFLUENCER MARKETING: Be it celebrity endorsements or user generated content, audience require social proof for auth