Digital Branding , Wen Development, Social Media Marketing, SEO Company in Coimbatore

DIGITAL MARKETING TRENDS OF 2018 Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer. 1. VIDEO MARKETING: The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging. 2. INFLUENCER MARKETING: Be it celebrity endorsements or user generated content, audience require social proof for auth

The Digital Branding http://thedigitalbranding.com Google Algorithms Updates: Content is key element in creating a good SEO. Although  Google algorithms have advanced in identifying different elements, keyword still remains the building blocks to  find various information in the digital world. The various algorithms  Google uses to sort through content are also known as  Google’s Governing Principles. Few of them are listed below: 1. Panda: This algorithm is used to detect any form of infringement, spam or loading a webpage with keywords or numbers to manipulate a site’s ranking in  Google search results (also called as KEYWORD STUFFING). 2. Penguin: Penguin algorithm works toward ensuring that relevant links are given for the websites while manipulative and spam links  are reduced . 3. Pigeon:   This new algorithm improves  Google’s location ranking criteria . It provides more useful, relevant and accurate local search results that are