HOW TO IDENTIFY SOCIAL MEDIA CHANNELS BASED ON YOUR BUSINESS? Social Media Marketing is mainly used to reach your business to the right audience. By using the social media platforms like Facebook, Twitter, YouTube, Instagram & LinkedIn you can create brand awareness, gain more traffic, generate leads, increase site visits and get engagements for your business. Social media may provide different social actions radically for sites. For example, Twitter is one of the top social media where people can share their updates and short messages. Facebook on the other hand is a well-developed social site where it allows people to share updates, photos, chats and includes various activities. When marketers choose which social media channel to be implemented for the marketing plan, they should analyse the reach & traffic metrics based on the product and services. There are 2+ billion active social media users worldwide and this number is said to be projected to grow a