Digital Branding , Wen Development, Social Media Marketing, SEO Company in Coimbatore

IMPORTANCE OF MOBILE MESSAGING FOR AN EFFECTIVE MARKETING STRATEGY Mobile messaging is an attractive way through which business professionals exchange information using instant messaging via mobile devices. Although marketing via messaging applications was originated under social media platform, it has made its way to an entirely different platform of its own. The continuous rise in these messaging tools has opened up a pathway for low cost and high return channels to engage in more customers for B2B marketers. The wall street journal has given a new term to this form of brand and consumer communication called “chatvertising”. The only significant difference when compared to social media is, messaging apps have shorter contents that perfectly align with your brand strategy where as social media drives brand content to its customers. Keep in mind that while engaging prospects in a conversation it is important to personalize the conversations with them. Here are few sug

UNDERSTAND CUSTOMER JOURNEY TO MAKE YOUR PRODUCT STAND OUT The key to make sure your product is different from all the other products in the market; you have to understand the human patterns. According to a recent survey companies that invest in understanding and creating a buyers journey map gained 54% higher returns on their marketing tactics. Although companies do not have the same customer journey mapping techniques, it ultimately goes down to 4 basic steps: Discover the phase in which your customer discovered about your product/brand. Consideration phase starts when your buyers start to research more about your products. Transaction step happens when your product has been purchased by your customer. The last step is called advocacy which happens when the customer recommends the product to other people because they love the product. Marketers have to constantly modify their views and assumptions and seek out new data to understand the customer’s journey in much b