Skip to main content
Digital Marketing Company in Coimbatore, Chennai, USA , Singapore


UNDERSTAND CUSTOMER JOURNEY TO MAKE YOUR PRODUCT STAND OUT


The key to make sure your product is different from all the other products in the market; you have to understand the human patterns. According to a recent survey companies that invest in understanding and creating a buyers journey map gained 54% higher returns on their marketing tactics. Although companies do not have the same customer journey mapping techniques, it ultimately goes down to 4 basic steps:
  • Discover the phase in which your customer discovered about your product/brand.
  • Consideration phase starts when your buyers start to research more about your products.
  • Transaction step happens when your product has been purchased by your customer.
  • The last step is called advocacy which happens when the customer recommends the product to other people because they love the product.
Marketers have to constantly modify their views and assumptions and seek out new data to understand the customer’s journey in much better way. To take advantage of a specific platform, we must first know the audience that we need to target and which platform they are active on. This is essential for an effective content strategy. We need to have an understanding of the digital world and how it can be used in every step of the cycle so that right messages can be sent on the right channel effectively.
The only way you can stand out is by having personalized content for your buyers, because great products and classy ads are there in every other company. The best brands are more focused on where, when and how customers are engaging intruder to deliver contents based on that. Once your buyer’s journey has been figured out, the next logical step is to create a content that speaks to the customers on a personal level. The more specific you get with your content, the more impact it will create on the buyer giving effective results.
There are many third party technologies that can craft contents or personalized messages for audiences that are then delivered to them on the right channel at the appropriate time. It is extremely important that your messages are deeply integrated in the digital platform of your consumer’s journey for each of your targets.
So before you market your product, think about the time when you were in the market and how did you go about searching for the product that you wanted and on what different channels did you search them on. This is the step where digital buyer journey gets interesting.


HIRE A DIGITAL STRATEGIST

Comments

Post a Comment

Popular posts from this blog

How to convert website traffic into leads thedigitalbranding.com   SEO STRATEGY  ,  CONVERT YOUR VISITORS INTO LEADS ,  COLLECT VISITOR’S INFORMATION ,  CONVERSION RATE OPTIMIZATION(CRO) ,  GENERATING QUALIFIED LEADS ,  MARKET RESEARCH & COMPETITIVE ANALYSIS  ,  BUSINESS MODEL HOW TO CONVERT WEBSITE TRAFFIC INTO LEADS? Most of the marketers need to catch out the strong path, on how to convert the website traffic into leads. The website that you create may be so attractive, but the content &SEO strategy should be made strong in order to rank your website in the top of the search engines. You will get more visitors only if you are ranked in the top. People search their queries in the search engines to get the right solution& if you are not in the top of the page there are lot of opportunities to lose your site visitors. So rank your site effectively in a way that people could get the answers for what the...
Post a Comment
Read more

Block Chain in Marketing

BLOCK CHAIN IN MARKETING Even in this modern era, people are reluctant to embrace change and they often see it as a burden, rather than an advantage. But in today’s digital age, this picture is beginning to change and people are adapting the changes. The latest technology that has evolved is the Block chain technology. WHAT IS BLOCK CHAIN? The recent sensation world-wide is “Bit coin”, which is the raison d'etre of Block chain Technology. Basically it is the brainchild of a person known by the pseudonym “Satashi Natamoto”. The important feature that makes Block chain technology a great success is that it allows digital information to be distributed and shared but not copied and hence the backbone of internet was created. Now a days people demand for “digital truth”. The kind of digital truth that the Block chain provides is distributed, immutable and survivable. In block chain, the digital records are stored in a sequentially grouped dependent manner. Therefore, ...
Post a Comment
Read more