Skip to main content

DIGITAL MARKETING TRENDS OF 2018



DIGITAL MARKETING TRENDS OF 2018

Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer.

1. VIDEO MARKETING:

The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging.

2. INFLUENCER MARKETING:

Be it celebrity endorsements or user generated content, audience require social proof for authenticity. Let influencers talk about your brand and products thus increasing brand popularity and building trust on your products.

3. SOCIAL MEDIA STORIES:

Social media stories have gained a huge momentum. They are an instant way to capture and engage your audience. Leverage your storytelling capability in a creative way. The feature that both pictures and videos can be posted as story is also an advantage.

4. BOTS:

Bots are used for customer support and also to know about customer preferences.

5. MOBILE MARKETING:

Mobile phones are widely used nowadays. Optimizing your marketing channels for mobile devices will help audience for a comfortable experience.

6. PERSONALIZED MARKETING:

One to one marketing is a powerful tool that attracts your individual audience according to their tastes and preferences. Targeted products and offers according to customer purchase behaviour can be a win-win situation.

7. INTERACTIVE CONTENTS:

Interactive contents like polls, quizzes, contests, infographics, product recommenders and much more can be used to bring in high rates of engagements, to know customer opinions and to build loyalty.
These are the major digital marketing trends of 2018 that you can follow to get your marketing game going on. Also look out for the new features that social media platforms would release and analyse the ways how the feature can be used as a tool for a brilliant marketing campaign.
HIRE A DIGITAL STRATEGIST   GET A FREE ASSESSMENT REPORT  
Labels:

Comments

Post a Comment

Popular posts from this blog

IMPORTANCE OF MOBILE MESSAGING FOR AN EFFECTIVE MARKETING STRATEGY Mobile messaging is an attractive way through which business professionals exchange information using instant messaging via mobile devices. Although marketing via messaging applications was originated under social media platform, it has made its way to an entirely different platform of its own. The continuous rise in these messaging tools has opened up a pathway for low cost and high return channels to engage in more customers for B2B marketers. The wall street journal has given a new term to this form of brand and consumer communication called “chatvertising”. The only significant difference when compared to social media is, messaging apps have shorter contents that perfectly align with your brand strategy where as social media drives brand content to its customers. Keep in mind that while engaging prospects in a conversation it is important to personalize the conversations with them. Here are few sug...
Post a Comment
Read more

Block Chain in Marketing

BLOCK CHAIN IN MARKETING Even in this modern era, people are reluctant to embrace change and they often see it as a burden, rather than an advantage. But in today’s digital age, this picture is beginning to change and people are adapting the changes. The latest technology that has evolved is the Block chain technology. WHAT IS BLOCK CHAIN? The recent sensation world-wide is “Bit coin”, which is the raison d'etre of Block chain Technology. Basically it is the brainchild of a person known by the pseudonym “Satashi Natamoto”. The important feature that makes Block chain technology a great success is that it allows digital information to be distributed and shared but not copied and hence the backbone of internet was created. Now a days people demand for “digital truth”. The kind of digital truth that the Block chain provides is distributed, immutable and survivable. In block chain, the digital records are stored in a sequentially grouped dependent manner. Therefore, ...
Post a Comment
Read more
E-MAIL MARKETING Email Marketing is considered as one of the oldest ways of marketing but it is considered as the most effective way of marketing where ROI is 4300%. We help you to build smarter email programs that maximize the power of marketing in the most effective channel. We provide innovative email marketing tools that drive brilliant results for your business. Read More:  http://thedigitalbranding.com/email-marketing-services EMAIL TRACKING SYSTEM Apart from the regular analytics that the email campaign provides on open rates and click through rates, our analytical engine is apt to measure the individual consumer behavior. We also measure the location of opens and historical mobilization of each individual user, their actions, video engagement measures (how long they watched, which device they watched from etc.) to get to know the individual interests Read More:   http://thedigitalbranding.com/email-tracking-system VIDEO EM...
Post a Comment
Read more