Skip to main content

DIGITAL MARKETING TRENDS OF 2018



DIGITAL MARKETING TRENDS OF 2018

Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer.

1. VIDEO MARKETING:

The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging.

2. INFLUENCER MARKETING:

Be it celebrity endorsements or user generated content, audience require social proof for authenticity. Let influencers talk about your brand and products thus increasing brand popularity and building trust on your products.

3. SOCIAL MEDIA STORIES:

Social media stories have gained a huge momentum. They are an instant way to capture and engage your audience. Leverage your storytelling capability in a creative way. The feature that both pictures and videos can be posted as story is also an advantage.

4. BOTS:

Bots are used for customer support and also to know about customer preferences.

5. MOBILE MARKETING:

Mobile phones are widely used nowadays. Optimizing your marketing channels for mobile devices will help audience for a comfortable experience.

6. PERSONALIZED MARKETING:

One to one marketing is a powerful tool that attracts your individual audience according to their tastes and preferences. Targeted products and offers according to customer purchase behaviour can be a win-win situation.

7. INTERACTIVE CONTENTS:

Interactive contents like polls, quizzes, contests, infographics, product recommenders and much more can be used to bring in high rates of engagements, to know customer opinions and to build loyalty.
These are the major digital marketing trends of 2018 that you can follow to get your marketing game going on. Also look out for the new features that social media platforms would release and analyse the ways how the feature can be used as a tool for a brilliant marketing campaign.
HIRE A DIGITAL STRATEGIST   GET A FREE ASSESSMENT REPORT  

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

The Ultimate Guide to Digital Marketing Jobs and How They are Transforming the Job Market

 The Ultimate Guide to Digital Marketing Jobs and How They are Transforming the Job Market What is Digital Marketing and What Kinds of Jobs Are Available? Digital marketing is a unexpectedly growing subject that calls for creativity, technical knowledge, and strategic questioning. It includes the use of numerous digital channels consisting of web sites, engines like google, e-mail campaigns, and social media to attain capability clients. Digital advertising and marketing jobs are to be had in many unique industries and range from entry-level positions to govt roles. Whether you’re searching out a process in content advent or analytics, there are lots of possibilities to be had for those interested in pursuing a career in digital advertising. From copywriters to net developers to undertaking managers, there's some thing for everyone in the world of digital advertising. With the proper education and enjoy, you may discover yourself at the route towards an exciting and rewarding prof...
Post a Comment
Read more

CREATE AMAZING CONTENT

THE STEPS TO CREATE AMAZING CONTENT In this modern era, there are many marketing strategies to promote your products or services. Content marketing is one such strategic approach which involves creation of relevant, innovative and valuable content, publishing the content in social media platforms and leveraging it. But as the saying goes “Content is the King”, content marketing can effectively attract inbound traffic to any kind of traffic. Content must be in a way that answers your customer’s problem, thereby enabling them to make decisions. Read more to know how to make amazing content. WHY CONTENT IS IMPORTANT? Brand Awareness:  Quality content helps any business to build their brand’s awareness. A good content will increase the organic traffic to the website, thus enabling the customers to know about your brand. Attracts new traffic: When you leverage content keeping in mind the buyer’s journey, it will attract new audiences as the content provides them the so...
Post a Comment
Read more
How to convert website traffic into leads thedigitalbranding.com   SEO STRATEGY  ,  CONVERT YOUR VISITORS INTO LEADS ,  COLLECT VISITOR’S INFORMATION ,  CONVERSION RATE OPTIMIZATION(CRO) ,  GENERATING QUALIFIED LEADS ,  MARKET RESEARCH & COMPETITIVE ANALYSIS  ,  BUSINESS MODEL HOW TO CONVERT WEBSITE TRAFFIC INTO LEADS? Most of the marketers need to catch out the strong path, on how to convert the website traffic into leads. The website that you create may be so attractive, but the content &SEO strategy should be made strong in order to rank your website in the top of the search engines. You will get more visitors only if you are ranked in the top. People search their queries in the search engines to get the right solution& if you are not in the top of the page there are lot of opportunities to lose your site visitors. So rank your site effectively in a way that people could get the answers for what the...
Post a Comment
Read more