Digital Branding , Wen Development, Social Media Marketing, SEO Company in Coimbatore

BLOCK CHAIN IN MARKETING Even in this modern era, people are reluctant to embrace change and they often see it as a burden, rather than an advantage. But in today’s digital age, this picture is beginning to change and people are adapting the changes. The latest technology that has evolved is the Block chain technology. WHAT IS BLOCK CHAIN? The recent sensation world-wide is “Bit coin”, which is the raison d'etre of Block chain Technology. Basically it is the brainchild of a person known by the pseudonym “Satashi Natamoto”. The important feature that makes Block chain technology a great success is that it allows digital information to be distributed and shared but not copied and hence the backbone of internet was created. Now a days people demand for “digital truth”. The kind of digital truth that the Block chain provides is distributed, immutable and survivable. In block chain, the digital records are stored in a sequentially grouped dependent manner. Therefore, ...

DIGITAL MARKETING TRENDS OF 2018 Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer. 1. VIDEO MARKETING: The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging. 2. INFLUENCER MARKETING: Be it celebrity endorsements or user generated content, audience require social proof for auth...

IMPORTANCE OF MOBILE MESSAGING FOR AN EFFECTIVE MARKETING STRATEGY Mobile messaging is an attractive way through which business professionals exchange information using instant messaging via mobile devices. Although marketing via messaging applications was originated under social media platform, it has made its way to an entirely different platform of its own. The continuous rise in these messaging tools has opened up a pathway for low cost and high return channels to engage in more customers for B2B marketers. The wall street journal has given a new term to this form of brand and consumer communication called “chatvertising”. The only significant difference when compared to social media is, messaging apps have shorter contents that perfectly align with your brand strategy where as social media drives brand content to its customers. Keep in mind that while engaging prospects in a conversation it is important to personalize the conversations with them. Here are few sug...

UNDERSTAND CUSTOMER JOURNEY TO MAKE YOUR PRODUCT STAND OUT The key to make sure your product is different from all the other products in the market; you have to understand the human patterns. According to a recent survey companies that invest in understanding and creating a buyers journey map gained 54% higher returns on their marketing tactics. Although companies do not have the same customer journey mapping techniques, it ultimately goes down to 4 basic steps: Discover the phase in which your customer discovered about your product/brand. Consideration phase starts when your buyers start to research more about your products. Transaction step happens when your product has been purchased by your customer. The last step is called advocacy which happens when the customer recommends the product to other people because they love the product. Marketers have to constantly modify their views and assumptions and seek out new data to understand the customer’s journey in much b...

The Digital Branding http://thedigitalbranding.com Google Algorithms Updates: Content is key element in creating a good SEO. Although  Google algorithms have advanced in identifying different elements, keyword still remains the building blocks to  find various information in the digital world. The various algorithms  Google uses to sort through content are also known as  Google’s Governing Principles. Few of them are listed below: 1. Panda: This algorithm is used to detect any form of infringement, spam or loading a webpage with keywords or numbers to manipulate a site’s ranking in  Google search results (also called as KEYWORD STUFFING). 2. Penguin: Penguin algorithm works toward ensuring that relevant links are given for the websites while manipulative and spam links  are reduced . 3. Pigeon:   This new algorithm improves  Google’s location ranking criteria . It provides more useful, relevant and...

http://thedigitalbranding.com/ STRATEGIZE Ensure that the rationale, objectives, and scope of the program is appropriate and tailored to the customer. Elements of this step include : Understanding stakeholders Setting priorities Establishing governance Committing resources DEVELOP Continue to stabilize and grow the program. Elements of this step include : Solidifying collaboration Rationalizing tools Ensuring accountability

E-MAIL MARKETING Email Marketing is considered as one of the oldest ways of marketing but it is considered as the most effective way of marketing where ROI is 4300%. We help you to build smarter email programs that maximize the power of marketing in the most effective channel. We provide innovative email marketing tools that drive brilliant results for your business. Read More:  http://thedigitalbranding.com/email-marketing-services EMAIL TRACKING SYSTEM Apart from the regular analytics that the email campaign provides on open rates and click through rates, our analytical engine is apt to measure the individual consumer behavior. We also measure the location of opens and historical mobilization of each individual user, their actions, video engagement measures (how long they watched, which device they watched from etc.) to get to know the individual interests Read More:   http://thedigitalbranding.com/email-tracking-system VIDEO EM...